Lead with the job, not the architecture
The first paragraph should say who it is for and what problem disappears after install. Save hook names for the Development tab.
Keep the short description honest and scannable — it shows up in search results inside wordpress.org.
Assets that earn trust
Banner and icon that look current. Screenshots that match the latest UI, not a 2021 admin theme.
FAQ that answers pricing (if any), data leaving the site, and PHP/WordPress requirements without a scavenger hunt.
Measure listing health
Track rating, active installs band, and “last updated” the same way SaaS teams watch App Store pages. AuditHQ WordPress plugin audits surface those signals on a schedule with ranked fixes.