Choose honest peers
Same category and price posture. A free utility should not be scored against a $70 pro camera suite just because both appear under Photography.
Three peers, reviewed monthly, beats twenty tabs you never reopen.
Compare the shoppable surface
Icon clarity, subtitle keywords, screenshot narrative, rating, review themes, and update cadence.
Note feature claims you cannot match yet — that is roadmap input, not insecurity.
Keep it current
AuditHQ can suggest similar App Store apps and rescore them on your schedule so competitive creative changes do not surprise you mid-quarter.