Pick one to three real rivals
Same buyer, same job, overlapping search queries. Skip CDNs, hosts, and unrelated footer links — they waste the audit.
Write the three URLs down. You will reuse them every cycle so the chart means something.
Run a side-by-side score
On AuditHQ, open the free competitor website audit at /compare. Paste your site and one competitor. Read overall, performance, SEO, accessibility, and AI-ready when present.
The free run shows scores. Create a free account to save the project and schedule the same pair again after you ship fixes.
Turn gaps into a Fix-first list
On Pro, ranked recommendations name what to change first — titles, speed, crawl issues, AI-ready gaps — so the team does not argue from screenshots alone.
Ship the top item, re-run on schedule, and watch whether the gap to the rival closes.
Keep it boring and weekly
Competitor website audits fail when they are heroic one-offs. A weekly or monthly schedule on audithq.app beats a quarterly slide deck nobody updates.