What searchers actually want from a Claude SEO skill
Buyers look for Claude SEO skills that cover technical SEO, content and E-E-A-T, schema, and newer AI-search angles (GEO / AI Overviews) — not a keyword-stuffing checklist from 2014.
The winning suites orchestrate specialists (technical, content, schema, performance) instead of one mega-prompt that forgets half the categories.
Comparison axes that cut through marketing
Coverage map — Which categories are real modules vs empty folder names?
Parallelism — Can it delegate, or does everything run serially and time out on big sites?
Source hygiene — Does it reference current Google guidance (INP, AI optimization) or recycled blog lore?
Extensibility — Optional DataForSEO / Firecrawl / Search Console hooks are nice; they should be optional, not required to get a basic audit.
Report quality — Can a human client act on the output without you rewriting it?
A fair test protocol
Pick one real URL you own. Run two SEO skills with the same brief: “technical + on-page + top five fixes.” Compare specificity, false positives, and whether recommendations conflict.
Then break something small (drop a canonical, block a path in robots) and see which skill notices. Skills that miss planted defects are not comprehensive.
Where site measurement still matters
Claude skills reason over what they can fetch and what you paste in. Scheduled lab + field measurements (Core Web Vitals, screenshots, competitor scores) still belong in a monitoring product — which is why AuditHQ exists alongside your Claude workflow, not instead of it.