Peer selection
Same category, similar monetization, overlapping search intents. Ignore megabrands you will not outspend this quarter unless you are learning creative patterns.
Three peers, documented monthly.
What to capture
Icon, feature graphic mood, first three screenshots, short description, rating, review themes, and last update age.
When a peer ships a redesign, screenshot it. Memory is unreliable about how the previous page looked.
Keep comparisons current
Save up to three rival apps on your project. AuditHQ scores them on your schedule so listing changes show up in your project timeline.